Marbella property prices are no stranger to headlines, and 2025 carries particular weight: values have once again reached historic highs, leaving many buyers and sellers asking the same question – is the Marbella real estate market still climbing, or has it finally reached its peak?
According to the latest data from Idealista, the average price per square metre in Marbella hit €5,258 € in August 2025, nearly 10% higher than a year ago. That’s more than double the Spanish national average of around €2,391/m², underlining Marbella’s status as one of Europe’s most desirable property hotspots. Yet beneath the headline numbers lies a more nuanced story.
Price growth: still positive, but more measured
The figures show that Marbella continues to break records. A 0.5% monthly rise, 1.8% quarterly increase, and a 9.8% annual jump paint a picture of resilience. Compared to the crazy post-pandemic surge of 2022, however, growth is steadier – suggesting the market has moved from “explosive” to “sustainably strong.”
In the Golden Triangle (Marbella, Estepona, Benahavís), sales volumes in Q1 2025 reached 2,339 transactions, close to the all-time high of 2022. Demand clearly hasn’t cooled, but the market is behaving with more maturity: serious buyers are still out in force, while speculative heat has calmed.
Not all areas move the same way
One of Marbella’s defining characteristics is how differently each micro-area performs.
- Nagüeles – Golden Mile remains the most expensive at around €6,422/m², with a steady 4.6% rise year-on-year.
- Nueva Andalucía has seen solid momentum, now averaging €5,578/m² (+6.1%).
- Las Chapas – El Rosario has outpaced expectations, with values climbing by 14.1% in just twelve months.
- At the more affordable end, Elviria – Cabopino leads the increases, up a remarkable 22.4% to €4,375/m².
This uneven performance underlines that local knowledge is everything. Prime addresses are holding their ground, while mid-tier areas with strong amenities and space for development are seeing sharper jumps.
What’s driving demand in 2025?
Three forces are keeping Marbella’s property market buoyant:
- International demand. Foreign buyers account for roughly a third of transactions in Málaga province. The mix is diversifying: British buyers still lead, but Dutch, Polish, Swedish and even North American interest has grown. Remote working and digital nomad visas are pulling in younger buyers who want lifestyle and connectivity in one package.
- Limited supply of turnkey homes. Construction bottlenecks and higher build costs mean brand-new, key-ready villas and apartments are scarce. Buyers willing to pay for quality often face bidding wars for the best units, while resales in prime locations remain highly competitive.
- Economic backdrop. With the European Central Bank lowering rates to 2% in June 2025, financing is becoming easier again. Yet Marbella’s upper market is less mortgage-dependent – meaning sentiment matters more than rate changes.
Stabilisation or further growth?
So, are we heading for a slowdown? The answer depends on where you look.
- Prime market (Golden Mile, Sierra Blanca, Puente Romano): Prices continue to climb, but at sustainable single-digit rates. Supply is tight, and international wealth keeps flowing in.
- Resales in established communities: Values are firm, with selective increases when properties are upgraded or well-positioned.
- Secondary stock needing renovation: Here, negotiations are broader, and price stabilisation is more evident.
In short, Marbella isn’t cooling – it’s maturing. The days of double-digit surges across the board are behind us, but the fundamentals remain firmly upward.
What it means for buyers and sellers
For buyers:
- Be prepared for competition on quality properties. If you’re targeting prime locations, have financing or proof of funds ready.
- Consider value in renovation projects – areas like Nueva Andalucía and La Quinta offer opportunities if you’re willing to modernise.
- Remember: lifestyle is a premium here. Amenities like co-working spaces, spas, and concierge services are increasingly factored into prices.
For sellers:
- Use hyper-local data, not just citywide averages, when setting a guide price.
- Present homes as turnkey-ready wherever possible. International buyers favour simplicity and immediate enjoyment.
- Leverage the data: Marbella has just recorded another all-time high, and buyers are aware of it.
Outlook for the rest of 2025
Barring unexpected shocks, most forecasts suggest continued growth of around 3–6% across 2025. Prime supply is scarce, demand is international, and Marbella’s lifestyle appeal remains unmatched.
Yes, the pace is more measured than in the extraordinary year of 2022 – but that is no bad thing. A sustainable climb, underpinned by diverse demand, is a healthier long-term outlook than runaway spikes.
Final word
Marbella’s property market in 2025 isn’t slowing; it’s evolving. Prices are still rising, though with more balance between neighbourhoods and property types. The city continues to sit well above national averages, underpinned by international demand, limited supply, and its unique lifestyle proposition.
For buyers, the message is clear: opportunities exist, but hesitation can cost you. For sellers, the current environment remains favourable – especially if your property is well-presented and realistically priced.
In a market as dynamic and international as Marbella’s, “stabilising” doesn’t mean stopping. It means growing steadily, with the fundamentals firmly on the side of long-term strength.
